ESTRADARADA

Ukrainian writer-producer Aleksander Khimchuk is the man behind the Estradarada project that has been generating millions of audio streams globally, and over 100 million YouTube plays alone for his stand-out 2017 smash “Vitya Must Get Out”. «They say ‘Vitya’ became the soundtrack to contemporary Russia,» laughs Aleksander, «and a writer can’t receive a better compliment than that. It’s true that ’Vitya’ was everywhere: radio, TV and dance floors. It lifted my career to a whole new level. There were memes, jokes, comments everywhere. The track hit a national nerve, a mood or zeitgeist that all songwriters aim for. The trick now is to keep doing that!». Aleksander, however, was previously no stranger to massive Russian-produced hits - before his career as a writer producer he spent 10 years directing and producing music videos for other artists at Kiev’s Pistolet Film company.